GARNIER

The Signature

THE SIGNATURE is a 4+ minute entertainment film, styled as a mockumentary, starring supermodel Gisele Bündchen as she questions Garnier’s sustainability and responsibility commitments before agreeing to sign her contract as global spokesperson. Inspired by the real events surrounding her signing, the film blends comedy, narrative tension and the brand’s self-aware tone, redefining beauty advertising. A global cultural moment designed to reset the brand at scale.