AXA

Rien N’Arrête Le Rugby Féminin

Through its partnership with the French Rugby Federation, AXA becomes in 2026 the Official Insurer of all women’s rugby in France, from elite to grassroots. A unique opportunity to celebrate female rugby players and position them as true role models, inspiring millions of young girls to engage in sport.
NOTHING STOPS WOMEN’S RUGBY is a 3’26” high-energy entertainment film exposing the stereotypes and barriers still holding women back in rugby today. A cross-cut narrative reveals these obstacles as ideas deliberately framed as “brilliant” during an absurd, all-male 1970s brainstorming session designed to block women’s rugby. In contrast, real players from the French national team and domestic championship take over the screen, smashing these outdated beliefs through sheer performance and determination.